No future for the Democratic Party. To say it is the mayor of Turin Sergio Chiamparino, that today, the 'backstage' of the program of Radio 2 'A Day of Sheep', he let go of this negative forecast. What is the future of the Democratic Party? "I am in a period of pessimism, then you say the negative: the Democratic Party has no future." To disclose is a statement of the transmission. But apart Chiamparino the situation of the Democratic Party is really pathetic and Luca Telese spiega il perchè;
Prima il leggendario porta a porta (che avrebbe dovuto celebrarsi l’estate scorsa), ma di cui gli italiani non serbano una memoria vivida. Poi la raccolta delle firme, ben dieci milioni secondo l’obiettivo fissato dagli organizzatori, con la consegna a Palazzo Chigi di una "rappresentanza" di moduli (le altre firme, come vedremo, per ora non ci sono, anche se assicurano che arriveranno). Infine una nuova campagna di comunicazione "A maniche rimboccate", che sarà affissa in tutta Italia a fine mese.La domanda è legittima: cosa succede in casa del Partito Democratico? Cosa vorrebbe comunicare il partito di Bersani, e cosa but fails to communicate - clearly - despite his will? If the question turns to Maurizio Migliavacca, number two in the party, not wavering, "This is a provocative story of signatures beautiful and good. We have delivered five million and a half, at Palazzo Chigi. It lacks almost half: 'It is true. But we still have a lot of forms sent to households that are around. The goal is achieved mathematically, and I can prove it. " Meaning? "We have shipped 4 million modules, each containing thirty space to gather signatures, though only return back the 5 per cent we would have reached and exceeded the target of one million." Logic Migliavacca will also be adamant and iron. Epper there are the "if". If the modules arrived to households (which?). If those families have already signed. If we refer back ... At that Migliavacca, though politely refuses: "But not we are collecting signatures for a referendum authenticated! We were given a political objective, the policy objective, even before the mathematician, has been already reached." But if the goal is numeric, you can reach symbolically? Difficult question. The figure suggested by the site Letter 43 (€ 25 million invested in communication) Migliavacca's response was categorical: "What a joke? What is the cost of communication throughout the party. For the signatures we have spent much less than one million euro. "Some reasonable doubt - however - it also attracts the next communication campaign of the party, because - before you start posting - are already circulating in the first prototypes of the new six to three (there are four subjects). To feel the agency has sown - Aldo Biasi communication - should report a surge of optimistic enthusiasm. The key word is well. Meaning Over Berlusconi, propitiating the advent of new times, with slogans like these: "Beyond selfishness there is a helping hand. "Or:" Beyond the crisis there is the courage of businesses. "and" Beyond the divisions there is a united Italy. " The realization, however, it seems - again - dystonic to the objective: the slogan is supported in the half-length sleeved shirt in black and white Bersani, the eye of the secretary is severe, the characters are dominated by light green pantone of the word, the white background and black lettering.Solo idea, Oliviero Toscani as a communicator becomes caustic: "These here have gone mad." Please? "So: This event should indicate in their opinion the PD as the engine of change and hope? Well, it seems to me exactly the opposite." Why? "Meanwhile, because the word is wrong. Claudio Baglioni is addition (and in fact has già usata lui) oppure è politichese. E poi, in quel colore, evoca la frase proverbiale: ‘E’ passato oltre’, cioè è defunto, morto. E loro, senza volerlo, comunicano esattamente il contrario di quello che vorrebbero: ci stanno dicendo che sono morti". Ommamma… "Invece sì. Per di più - aggiunge Toscani – la foto è in bianco e nero, come quella del caro estinto sulle lapidi dei cimiteri. Diciamo che hanno scelto una linea di comunicazione epitaffica: il Pd si è scritto l’epitaffio da solo, e ha anche fatto le affissioni".E’ solo la criticità corrosiva di un grande creativo? A sentire Toscani no: "Ma se io a Bersani gli voglio bene! In un paese normale sarebbe a perfect prime minister. Obviously, you put people around him bad advice. Why the Communist Manifesto that the opposite of what he wants to communicate. "But there are the sleeves rolled up, there is a range of communicative language opposite to that of Berlusconi. Toscani takes a long sigh:" Well: this country, even from the point of view of communication is the abyss. On the right are like animals, but they are effective, because that's what they want. In the center, however, unintentionally (and that's what pisses me off more) are represented as old, and eventually they convince you to be so real. Between a bad thing, but alive and corpse but a lick, what do you choose? ". If ask him to argue, the inventor of the historical Jesus advertising ("Who loves me follow me") becomes a river in flood: "Parties from black and white: choose it because it's easy to manage. Try to put together the red, yellow, the colors. Bersani One as well turn it off. " But the idea of \u200b\u200bremoving his jacket .... "The shirt-sleeves? They are the oldest thing there is! Might seem new in the fifties. In the last century." It should be argued. Why? "Why is not authentic. You know what's wrong with politicians? Think they dress up as for a communication campaign for the party. Well, do door to door, but no longer have the militants, collect signatures, but Then the signatures are not there, want to go beyond the Berlusconi and instead are caught in the afterlife. "Toscani takes the last breath, the more draconian," With much regret, but I reject them. "
Source: Luca Telese
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